Hybrid publishers select and curate their projects. As with traditional publishers, they consider the market potential of manuscripts before accepting them. Hybrid publishers that take anyone and everyone are no different to a self-publishing service.
A self-publishing author can easily get distribution through online retail, via Amazon and Ingram, whereas hybrid publishers must offer bricks-and-mortar distribution to bookstores through traditional distribution channels.
A good hybrid works with authors both pre-publication and post-publication, the relationship doesn’t end once the book is done.
“The best hybrid publishers conduct some level of gatekeeping, offer value that the author would have a hard time securing on her own, and should also pay better royalties than a traditional publishing deal,” writes Jane Friedman, author of The Business of Being a Writer. “If the hybrid publisher presents itself as little more than ‘Here’s a package of services you can buy’ then it’s most likely a dressed-up self-publishing firm.”